Who is Unknown x London Design Fair // Experience Design

“Who Is Unknown” utilizes the physical and digital realm to network, and highlight the community of emerging talents in an un-masked ephemeral and travelling physical experience, and in a permanent digital territory. The project utilizes digital fabrication technologies to create a physical display of faces that appear “unknown,” yet are the faces of emerging talent; the installation also contains a “selfie booth,” which permits visitors to take selfies behind an un-gendered mask, underlining the theme of being masked by social media.  The digital platform uses #whoisunknown and profiles reposted on social media to connect the audience and participants to our Instagram account @whoisunknownproject and website whoisunknown.com. This project will debut its efforts at the London Design Festival, and subsequently with partnering galleries in Los Angeles and New York, and possibly to various other biennales. This project is made possible in part by the generous support of the Graham Foundation, Ultimaker, Parsons School of Design, NEW inc, and all the current and future innovators and creators.

WE-DESIGNS designed and produced the physical installation, branding, typography, digital fabrication, digital platform, digital strategy, social media, and experience design of Who Is Unknown.

@WhoIsUnknown #WhoIsUnknown
Website: http://whoisunknown.com


Community Engagement –

Fifty emerging talents have already agreed to embark on this journey, within the Parsons and TNS community, of #WhoIsUnknown, participants such as Mimi Zeiger, Ellie Abrons, Viktoria Modesta, Janne Kytannen, Julia Kaganskiy, Alvin Huang, Pauline van Dongen, et al, and partnerships with the Digital NYC (the Mayor’s office of New York), NEW inc, and Parsons School of Design, will assist on questioning how to un-mask the various ‘known’ and ‘unknown’ dialogues where the field of architecture could address the issues and benefits that surround platform fatigue of social media into the real world—IRL (in real life) and IRT (in real time).


As the digital (internet and websites) become more permanent, than physical buildings and sometimes experiences, #WhoIsUnknown will be used as an experimental platform to generate awareness and discussion between creators and technologists, and possibly policymakers to be more aware of social media dependency, beyond ‘selfies’ and blogs.

The larger ambition of #WhoIsUnknown to engage with individuals outside of the field of architecture, and urban studies. The digital platform will be used to engage as a means of information distribution through its infographics. Meanwhile, the physical exhibition and speaker series will be a physical traveling and ephemeral installation, which will be digitally streamed through Instagram Live stories, and turned into video snippets onto the WhoIsUnknown.com website. Only moments of the live event will live digitally.

Research –

“Study found that adolescents in the 2010s are less likely to work for pay, drive, date, drink alcohol, go out without their parents, and have sex than adolescents in previous decades. The trend appeared across demographic groups (including gender, race/ethnicity, socioeconomic status, region of the country, and urban/rural location), suggesting a broad-based cultural shift. The bottom line, the researchers concluded: Today’s teens are growing up more slowly than their counterparts from previous decades.” – Twenge, Jean M. “Have Smartphones Destroyed a Generation?” The Atlantic. Atlantic Media Company, 04 Aug. 2017. Web.

Social media and the current generation’s dependency on the digital devices have altered the way our citizens experience their surroundings, especially within their built environment. #WhoIsUnknown will work with emerging talent within the field of art, design, and technology to bring awareness into the digital media world of today, to bring meaningful discussion and discourse onto the various ways that architects, technologists, and urban strategists, could better use social media to enhance the overall integration of its impact on the future of the urban environment.



Date: 2017 Client: London Design Festival Location: London, England