SKYY Vodka x WIRED Brand Labs // Experience Design

Make. Everyday. was part of the Future Proof campaign with SKYY Vodka x WIRED Brand Labs, featured as part of the 25th Anniversary of SKYY Vodka with entrepreneur and co-founder of, Nick Taranto, and creative technologist, Noah Norman.

The initiative expanded the understanding of experience design, and covered extensive physical and digital grounds, through national OOH campaigns, social media distribution, bi-coastal panel discussions, talks on design and technology, and workshops.

Official SKYY Vodka Digital Campaign / WIRED Brand Lab Content
Social Media Times Square Billboard / Instagram Video

WE-DESIGNS Team involved with Experience Design and Concept:
Wendy W Fok, Jung Ahn, Andre Jauregui, Camila Varon Jaramillo

Digital and Agency Partners: 5 O’clock, Milk Productions, WIRED Brand Labs

Date: 2016 / 2017 Client: SKYY Vodka Location: San Francisco, CA / New York, NY