Quintessential Lower East Side, and New York, this 360’ Experiential Design crossover project works with digital design, 3D printing, themes of fighting for political, ethical, and feminist rights. Highlighting female power and the ‘VON’ Magazine No.1 fight issue, this launch party is celebrated through OVERTRHOW X ELLEN VON UNWERTH. #WhatAreYouFightingFor
WE-DESIGNS worked with both Ellen and John Gagliano (Art Director of Overthrow) to ensure authentic ‘New York City ’ sense of ‘fight‘ and created a pop-up event that embraced design x technology x product merchandise Six VIP individuals received the exclusively designed, 3D printed 18K gold glove pendants, in addition, to experiencing a photo opportunity with Ellen von Unwerth at the green room.
Ellen von Unwerth is a German photographer and director, specializing in erotic femininity. She worked as a fashion model for ten years before becoming a photographer, and now makes fashion, editorial, and advertising photographs . Overthrow New York is a cultural institution and ‘homeof underground’ boxing, located at 9 Bleecker Street, in the Lower East Side.
