MUSEUM OF NAILS FOUNDATION | MTA RETAIL & ACTIVATIONS

Commissioned by The Museum of Nails Foundation, our team built the branding and digital media design strategy for the newly formed non-profit organization. Working closely with the Executive Director and their Board of Directors, our team is developing both the digital media strategy, and an upcoming physical activation in collaboration with the MTA (Metropolitan Transit Authority) Retail and Activations Unit in New York City — with additional activations on the boards, in Los Angeles and other US-based locations.

Non-profit Mission Statement
The Museum of Nails Foundation is dedicated to archiving, celebrating, and educating about the impact of nail art around the world and the stories of the artists who create it. It is a living archive of the history of nail art, the nail industry, and the workers who have built it. It educates the beauty fan on the artistry and craft that goes into the practice, and the history behind the techniques, materials, and trends. It seeks to provide resources and solace to nail artists looking for help, comfort, education, and inspiration. It is also a cultural space of play and a networking hub for artists and creatives interested in collaborating together.

Scope of Work
Design-build, fabricate, and activate the larger brand assets for the Museum of Nails Foundation from digital (web, social, logo, etc.) to physical (retail activation, production, project management, and installation). Our team is committed to bring to life the bridging of brand needs and design development with the emerging non-profit organization. The proceeds of support for the Foundation go right back into the beauty ecosystem – to Nail Salon Workers Collaboratives across the United States, to paid commissions for artists, and to creating more programs and educational materials that explore nail culture’s impact internationally and expand wellness offerings to beauty workers. Our focus is to educate visitors on the impact the nail industry has made in culture at large, celebrate and connect nail artists, and instigate cultural conversations using the medium of nail art in communities across the United States.

Team Credits
Design Direction: Wendy W Fok

Design Team
Lead Designer: Jessica Marquez
Design Assistants: JJ Jin, Thomas Wang
Strategic Communications: Lillian He
Video Editing: Wendy W Fok, Thomas Wang

Partnership & Collaborators
Metropolitan Transportation Authority (MTA)
Museum of Nails Foundation

ClientMuseum of Nails Foundation & Metropolitan Transportation AuthorityLocationNew York City & Los AngelesYear2024/25StatusDesign-Build (Design-Development)