Focused on advancing the narrative of “200 years later” of the Bentley brand, inspired by the term ‘Grand Tourer’ to refer to a car that combines a truly exhilarating driving experience with the comfort to make even the longest distances effortless, ensuring every journey is truly memorable. This combination of performance and luxury is the very definition of a future retail Bentley experience.
Our modern take on the Bentley ‘Grand tourer’ takes travelers to the next level of sustainable exploration, innovation, and adventure. Bentley Home + Automobile redefines the “future of mobility in luxury and travel” to courageously shape tomorrow.
Fusing Bentley’s past, present and future, our concept dives into the contemporary retro-futurist Bentley ‘Grand Tourer’ and channels Bentley’s heritage in the inimitable Bentley style of adventure and exploration. Inspired by the ‘Bentley Boys & Girls’ from the 1920s and ‘30s, our concept focuses on modernizing the ‘Continental Grand Tourers’ with hybrid and electric vehicle options that extends the traditional Bentley Motors brand into the contemporary future of modern portable luxury travel, exploration, adventure, and style experience. .
Understanding the significance of craftsmanship and materials, our concept combines the white glove delivery of the future of transportation with the Bentley Home collection all-in-one. Bringing the vital Bentley DNA into the luxe-craftsmanship of the interior and exterior using beautifully and ecologically sourced woods, leather, and paintwork, the design of the total environment, brings the 360’ experience of Bentley from the moment you enter the portable luxury transportation and journey to your next exclusive destination. Whether it be an exhilarating adventure on the snowy mountains at a ski resort, a desert safari to volunteer time to nature, or even a beach-side jaunt with friends and family, our design focuses on a fleet of retro-futurist conveniences that brings a customizable private concierge service that travels with you, from supplementary chef-prepared meals, to discreet local exploration tours, and more.
Equipped with all the encompassing Bentley heritage and style, including past and present complementary crossover brands and activations. Our ‘Grand Tourer’ concept brings together all sensorial experiences and tastes beyond luxury comfort, such as Macallan x Bentley liquor, Bentley Residences, Naim and Focal for Bentley, auditory entertainment with Bang and Olufsen surround sound; expanding fashion by Bomber for Bentley and Shoe Surgeon, our 360’ experience ensures that every traveler with the new ‘Grand Tourer’ will be head-to-toe immersed in the Bentley Brand and Experience.
Team Credits
Design Direction: Wendy W Fok
Graphic & Video:
Video Editing & Direction: Wenyd W Fok
Video Assistant: Jessica Marquez (Digital)
Digital Content & R&D & Ai Team
3D Content Creative Direction: Wendy W Fok
Artificial Intelligence (Interior): Jessica Marquez
Artificial Intelligence (Exterior): Woody Chang
