
DIRECTOR OF COMMUNICATIONS
Kristina Soriano-Jacobs is a communications specialist, building global campaigns for brands like Pantene, Olay, Wella Professionals and Johnson’s. Kristina began her career in fashion public relations before segueing into the beauty industry. She has professional experience in creating communications strategies and executing national and global brand experiences on behalf of her non-profit and commercial clients.
Kristina advises with WE-DESIGNS behind-the-scenes with strategic communications and marketing that relate to cultural and capital projects.
Specialties:
Communications Strategy | Brand Oversight | Influencer Marketing | Planning & Concepting | Pitching | Negotiations | Consulting