LILLIAN HE: London, UK / Shanghai, China
(Design Affiliate: Brand Management / Content Creator)
Lillian He is a creative strategist and brand content creator, working primarily with lifestyle and fashion brands to produce content and strategies for digital and social media, print, interactive, marketing, and other formats. She has professional experience in publishing and digital editorial media as well as marketing and brand development, having worked for brands, agencies, and publishers both in London and Shanghai. Lillian is formerly founder/director of Silk, a startup communications consultancy providing strategy, content, and insights for Western lifestyle brands & media platforms connecting with Chinese tastemaker audiences. Silk Agency Ltd, was sold in 2016 to a blue-chip Chinese advertising company. Previous experience in both brand and editorial media in London and Shanghai (TIME Inc., Daily Mail Group, Ringier China, Dazed Media).
Lillian He’s Specialties:
Social Media • Retail & E-Commerce Development • Strategy • Brand Oversight • Communications • Planning & Concepting • Pitching • Negotiations • Consulting