Sensorial Estate x Hong Kong Pavilion // Experience Design

Hong Kong Pavilion 2018

For the London Design Biennale 2018 theme ‘Emotional States’, our team will be designing the experience, production, and design-build of the Hong Kong Pavilion. ‘Sensorial Estates’, focuses on the sensory experience of smell and its relationship with nostalgia and memory in the context of everyday life.

The research and development of this installation explore the sensorial representation of Hong Kong through an interactive, sensorial, physical, and tactile installation. It will aim showcase emblematic cultural icons and experiences, and capture local influences through site-specific objects and designs — representing the locality, regionality, and complexity of Hong Kong.

As the visitor moves through the pavilion to view the exhibited works and curated objects, they will interact with the scent experiences created within the space and through a variety of scratch-and-sniff wallpapers. The pavilion installation explores how ‘smell’ triggers our emotional state more intensively.

Our co-chairs, Wendy W Fok and Elaine Young, individuals selected by shared cultural backgrounds, are from and influenced by Hong Kong. We will be selecting work from designers and artists to feature in this project that evokes the identity and essence of Hong Kong as a place of memory.


London Design Biennale 2018 – Emotional States 

‘Emotional States’ has been chosen to provoke a broad interpretation across design disciplines, with immersive and engaging installations that interrogate how design affects every aspect of people’s lives – the way we live and how we live – but also influences our very being, emotions and experiences. Together the countries’ responses to the theme will present an exciting laboratory of ideas that will investigate the important relationship between design, strong emotional responses and real social needs.

Emotions are universal, with shared meanings that transcend borders. Installations will explore the full spectrum of emotions as classified by Charles Darwin, in his 1872 work, The Expression of the Emotions in Man and Animal. These emotions are; Anger, Contempt, Disgust, Fear, Happiness, Sadness and Surprise. 

Visceral exhibits and experiences will evoke moods and explore a particular country or city’s design story. National entries will ask: how does design evoke, communicate and manipulate emotions? How can design promote and support well-being? Conversely, how can design provoke and address anger and stress? How might emotionally durable designs reduce the impact of consumption and waste? What are the possible consequences of robots as emotional machines?

The powerful theme allows visitors to question some of the big issues of our time and interact with brand new work by world-leading architects, designers, scientists, writers and artists in a broad, vibrant exhibition.

@HKLDB18 #EmotionalStates #LDB18

Official Hong Kong Pavilion – London Design Biennale Website 


This project is made possible in part by:

Hong Kong Economic Trade Office (London)
Parsons School of Design (New York)

Jeffrey Sun (New York)
Matthew Boras (New York)
Wendy W Fok (Hong Kong / New York)
WE-DESIGNS (Hong Kong / New York)
LAB-yrinth (Hong Kong / New York)

New detail: Work in Progress Date: 2018 Client: London Design Biennale 2018 Location: Somerset House, London, England